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Chianti Classico council opens first wine centre

The move comes less than three months after the trade body opened a wine bar in central Florence, showing it is making a greater effort to attract tourists. Around 80% of Chianti Classico is exported.

Chianti Classico House ‘will be offering technical wine tasting courses, events and art shows attracting wine-lovers and tourists from all over the world as well as local residents and wine connoisseurs’, said the Consorzio, which said the centre is the first of its kind to be wholly-owned by the Consorzio itself.

‘Its cellars hold the world’s largest collection of Chianti Classico labels,’ it added.

Among the initial exhibitions is ‘Chianti through Chinese eyes’, which shows photographs of the Tuscan wine region shot by Chinese professionals.

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